Alina Makarova Author Alina is a Digital Marketing Consultant at Capgemini. The latest from Alina Your Guide to Daylight Saving and Time Zones in Marketing Cloud Engagement By Alina Makarova June 25, 2025 Salesforce vs. Braze vs. Klaviyo: Comparing Marketing Automation Tools By Alina Makarova May 16, 2025 What Google’s Cookie Reversal Means for CDP and Data Clean Rooms By Alina Makarova May 14, 2025 Salesforce Personalization vs. Marketing Cloud Personalization: Key Differences Explained By Alina Makarova April 22, 2025 Your Boss Has Bought Salesforce Marketing Cloud – What Next? By Alina Makarova February 21, 2025 Is This the End of Marketing Cloud (ExactTarget)? By Alina Makarova February 07, 2025 How to Plan Your Salesforce Data Cloud Use Cases By Alina Makarova & Julie Marques December 04, 2024 Golden Record, Key Rings, Buckets: Understanding the Differences in Data Cloud Terminology By Alina Makarova November 13, 2024 Quick Guide on How to Organize Content in Marketing Cloud Content Builder By Alina Makarova April 23, 2024 AMPscript in Salesforce Marketing Cloud: Expectations vs. Reality By Alina Makarova September 05, 2023 1 2 Next »
Your Guide to Daylight Saving and Time Zones in Marketing Cloud Engagement By Alina Makarova June 25, 2025
Salesforce vs. Braze vs. Klaviyo: Comparing Marketing Automation Tools By Alina Makarova May 16, 2025
Salesforce Personalization vs. Marketing Cloud Personalization: Key Differences Explained By Alina Makarova April 22, 2025
Golden Record, Key Rings, Buckets: Understanding the Differences in Data Cloud Terminology By Alina Makarova November 13, 2024
Quick Guide on How to Organize Content in Marketing Cloud Content Builder By Alina Makarova April 23, 2024
AMPscript in Salesforce Marketing Cloud: Expectations vs. Reality By Alina Makarova September 05, 2023
