Mehmet Orun

Author

Mehmet is a Salesforce veteran and data management SME, having worked with Salesforce since 2005 as a customer, employee, practice lead, and partner. Now GM and Data Strategist for PeerNova, an ISV partner focused on data reliability, as well as Data Matters Global Community Leader.

The latest from Mehmet

Salesforce Data Cloud Zero Copy: When (and When Not) to Use It

By Mehmet Orun

The Decisions (or Myths) Behind Salesforce Features and the Lessons Learned from Them

By Mehmet Orun

February 21, 2025

Your Ultimate Guide to Data Management Tools on the AppExchange

By Mehmet Orun

February 14, 2025

Understanding Salesforce Data Cloud Implementation Roles and Skillsets

By Mehmet Orun

February 03, 2025

From Data Chaos to AI-Readiness: A Salesforce Data Governance Playbook

By Mehmet Orun

January 24, 2025

Best Practices for Using Historical CRM Data in Data Cloud and AI

By Mehmet Orun

January 10, 2025

A Guide to Salesforce Duplicate Management in the Age of Data Cloud

By Mehmet Orun

September 04, 2024

Expose Blind Spots in Duplicate Management and Identify Resolution With Data Profiling

By Mehmet Orun

Salesforce Data Cloud Contact Point Mapping Best Practices

By Mehmet Orun

Architect’s Guide: Data Profiling to Assess and Monitor Data Reliability

By Mehmet Orun