Salesforce Announces 6% Pricing Increase and Unlimited Agentforce Licenses

In a major packaging and pricing update, Salesforce has announced the general availability of new Agentforce user licenses and add-ons, as well as Agentforce 1 Editions – a move that reinforces its ambition to embed AI into every employee workflow across the platform. 

Alongside these product updates, the company also confirmed upcoming price increases for some of its most popular editions and detailed new features coming to Slack, including tighter integration with Salesforce. It has also been announced that customers will see a 6% increase in pricing for Enterprise and Unlimited Editions across Sales Cloud, Service Cloud, Field Service, and select Industry Clouds.

Agentforce has been all the talk as of late, with Salesforce introducing a new and improved pricing model last month, as well as announcing a $100M ARR (annual recurring revenue) for their flagship AI product in their recent Q1 earnings call. With these add-ons and editions, Salesforce is bringing even more enhancements to the Agentforce experience.

A Closer Look at the Details

Over the past year, there’s been increasing skepticism across the ecosystem around Salesforce’s AI messaging. Many Salesforce professionals have expressed doubts about Agentforce’s practicality, unclear pricing models, and the real-world value of agentic automation. 

There’s a growing sentiment that AI, while promising, has yet to prove its worth at scale inside Salesforce orgs. But this announcement is Salesforce seemingly attempting to address that.

Starting imminently, Agentforce add-ons and Agentforce 1 Editions are generally available for Sales Cloud, Service Cloud, Field Service, and Industry Clouds. These replace the previous Einstein add-ons and Einstein 1 Editions.

Here’s a quick breakdown of the prices and what’s included.

Agentforce Add-ons ($125 per user/month):

• Unlimited employee usage of Agentforce features for licensed users
• Pre-built templates by role and industry (e.g., banking assistants, patient service reps)
• Full access to predictive, generative, and agentic AI
• Embedded AI-powered analytics with Tableau Next
• Access to Prompt Builder for customized automation

Agentforce 1 Editions ($550 per user/month):

• Everything in Agentforce add-ons
• Bundled product add-ons by cloud, offering broader features at a lower total cost
• 1 million Flex Credits per org/year to swap between user licenses and compute
• Data Cloud access with 2.5 million Data Services Credits/year

These updates signal a shift towards broader agent usage across entire teams, rather than siloed or role-specific access. It’s also a sign that Salesforce sees agentic AI as a core component of every future deployment, and not just an add-on.

Price Changes Are Coming

As mentioned, there have been ongoing discussions in the ecosystem about Agentforce pricing, and now customers can now expect an increase alongside these new features. 

Starting August 1, 2025, list prices for Enterprise and Unlimited Editions across Sales Cloud, Service Cloud, Field Service, and select Industry Clouds will rise by an average of 6%.

Salesforce says this reflects the growing value of its AI capabilities and continued R&D investment. Now, this is more than likely going to spark some discussion across the ecosystem. The pricing has confused many for a long time, and at first glance, increasing prices for customers may first be met with some criticism and concerns. 

This is especially the case for Agentforce 1 Editions – $550 per user/month is expensive, and this will be a hard sell to start off with, especially for companies outside the upper enterprise tier.

It will mostly come down to whether companies can understand how to track ROI, and right now, that’s far from guaranteed. While Salesforce is bundling in a lot of functionality – such as unlimited agent usage, Data Cloud credits, pre-built templates, Flex Credits, and Tableau Next – the value of these features depends entirely on how well they’re implemented and whether they translate into real productivity gains or cost savings. Until then, $550 per user/month may feel more like a leap of faith than a strategic investment.

Pricing for Starter, Pro, and Salesforce Foundations Editions will remain unchanged.

Big Changes to Slack

Slack is also getting a major AI upgrade. Some new features include:

• All paid Slack plans will include the ability to deploy multiple AI agents directly inside Slack
• A new Enterprise+ plan has been introduced with enhanced governance, security, and enterprise search
• The Business+ plan is now $15 per user/month
• Slack is now free for all Salesforce customers, with every plan including access to Salesforce channels

Salesforce channels are a new way to bring Slack conversations into the CRM, allowing users to discuss customer records directly within Slack, with those messages also visible inside Salesforce. This is designed to cut down on scattered insights and give cross-functional teams one place to act on up-to-date customer data.

The Slack updates will likely be met with cautious optimism across the ecosystem. Making Slack available to all Salesforce customers, including those on free tiers, is a smart move, and the addition of Salesforce channels could finally deliver on the long-promised vision of a unified workspace. 

AI agents embedded in Slack also sound promising, especially for teams that already rely on it for daily collaboration. However, concerns around execution, admin control, and adoption may temper excitement. As always, the ecosystem will reserve judgment until they see real use cases and smooth integration in practice.

Final Thoughts

These new updates highlight how Salesforce is looking to push the ecosystem even closer to the AI-powered workplace they have been promising for years. 

But ambition alone won’t win over the ecosystem, and the $550 per user/month pricing will be a standout figure from this release news. To justify this sort of pricing, businesses are going to want measurable business outcomes – not just flashy demos. I believe that while the ecosystem is generally excited about these sorts of features entering the fold, Salesforce still needs to prioritize making Agentforce simple to implement, easy to govern, and an actual driver of ROI.

This feels like an important inflection point, and one that could either solidify Agentforce’s role at the core of the platform or reignite concerns about complexity, cost, and over-promising.