Salesforce Connections 2025: Our List of Must-See Sessions

Salesforce Connections, the event for all things marketing and commerce, returns on June 11–12, 2025. The sessions have now been announced, so you can begin planning your agenda!

There are 270+ sessions listed in the catalog, and that’s a lot to sort through. Here are our top picks (aside from the keynote), featuring trending topics and familiar faces. And if you’re not able to make it in person this year, you can still tune in on Salesforce+

Wednesday, June 11

The Art and Science of Email Deliverability

Email is one of the main channels for most businesses, making good email deliverability a necessity. Join industry-leading email experts to learn hwo to build a strong foundation for email deliverability.

Speakers: Joyce Poole and Jordan Emmert

Time: 9:00AM – 9:20AM (also available on Thursday, June 12 at 11:30AM – 11:50AM)

Location: Theater 3 (Campground, Level 3)

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Build a Well-Architected Martech Stack around Data Cloud

Discover real-world examples, best practices, and potential pitfalls when building your marketing architecture with Data Cloud. Learn to design a robust and scalable strategy that will work for you and your business.

Speaker: Timo Kovala

Time: 12:00PM – 12:20PM and 2:00PM – 2:20PM

Location: Theater 8 (Campground, Level 3)

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Unleash the Power of Marketing Cloud on Core for MCAE

Don’t miss this opportunity to discover how to utilize advanced functionalities and tools for enhanced business success.

Speaker: Alexandra Danahy

Time: 12:30PM – 12:50PM

Location: Theater 8 (Campground, Level 3)

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Bozoma Saint John on Bold Moves and Building Brands

Marketing leader Bozoma Saint John is known for her boldness and authenticity. In this session, attendees will learn how these qualities, combined with a proactive approach, can empower your brand, career, and create a lasting cultural impact.

Available on Salesforce+.

Speakers: Bozoma Saint John and Leah McGowen-Hare

Time: 2:00PM – 2:45PM

Location: Keynote Room (Level 3)

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Comparing the Clouds: Learn About Marketing Cloud Editions

Want to understand the nuances between the latest Marketing Cloud and its earlier editions? This session will explore the distinctions, covering everything from content creation and audience segmentation to the integration of artificial intelligence.

Speakers: Cole Fisher and Julie Marques

Time: 2:30PM – 2:50PM

Location: Theater 8 (Campground, Level 3)

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Winning in the Age of Social: Debunking 3 Social Care Myths

Discover strategies to harness the power of social and Salesforce to foster greater customer loyalty, increase revenue, engage with customers on their preferred platforms, and gain a competitive edge.

Speaker: Colleen Geiselhart

Time: 2:30PM – 2:50PM

Location: Theater 1 (Campground, Level 3)

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Thursday, June 12

Unleash the Digital Labor Platform, Agentforce for Marketing

Martin Kihn, Salesforce SVP and author of the new book Agentforce, explores the AI agent revolution and how it can apply to your marketing in this session. Discover everything you need to know about Agentforce and what distinguishes it as “beyond”. 

Available on Salesforce+.

Speakers: Martin Kihn and Katie Wheeler

Time: 9:00AM – 9:45AM

Location: Breakout (Room W181, Level 1)

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Transform Lead-to-Revenue Strategy with Marketing Cloud

Learn how marketers are leveraging unified data and Agentforce to achieve connected engagement, enabling them to better align with sales, accelerate the process of reaching target buyers, and transform leads into tangible growth.

Speakers: Nicole Weatherbee, Chandler Wilson, and Allan Malcolm

Time: 9:45AM – 10:05AM

Location: Theater 7 (Campground, Level 3)

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Optimizing for AI: Stay Search-Ready as SEO Evolves

With AI agents and large language models changing how people search and make choices, search engine optimization is undergoing a significant transformation. This session explores how to update your SEO strategy to account for emerging signals, user behaviors, and new avenues for discovery driven by intelligent systems.

Available on Salesforce+.

Speakers: Angie Erickson and Graham Hardt

Time: 10:15AM – 10:35AM

Location: Theater 4 (Campground, Level 3)

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7 Free Agentforce Solutions to Drive Your Marketing Strategy

To build AI-powered marketing campaigns and strategies, your team requires the appropriate solutions. Discover Salesforce Labs’ free, expertly developed tools designed to assist with your planning and initial steps.

Available on Salesforce+.

Speaker: Marianna Torres

Time: 1:15 PM – 1:35 PM

Location: Theater 4 (Campground, Level 3)

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How Personal Is Too Personal? When Marketing Knows Too Much

Discover the art of intelligent segmentation. Explore how Wingstop strategically employs data in their marketing efforts, maintaining a balance between personalized experiences and respecting customer privacy.

Speakers: Niki Adams and Liz Nelson

Time: 2:30PM – 2:50PM

Location: Theater 8 (Campground, Level 3)

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Community Hub

For the first time at Connections, marketers will have a dedicated Connections Community Hub space, featuring 40+ more sessions led by Trailblazers. With an emphasis on skills development, you’ll leave with a renewed focus on your career. 

Be sure to check out the sessions available and include them in your agenda as you are planning. Some stand-out picks across the two days include:

• Marketing Yourself: Why Your Brand Is Your Best Channel
  • June 11, 12:30PM – 12:50PM, Community Campfire 1
• Is AI Ruining the Inbox?
  • June 11, 2:30PM – 2:50PM, Community Campfire 1
• Women in Tech – Inspiring Inclusion
  • June 11, 3:30PM – 3:50PM, Community Campfire 2
• A Deeper Dive: Mastering Marketing Cloud on Core
  • June 12, 11:30AM – 11:50AM, Community Campfire 1
• Elevating Your Marketing Toolkit with Data Cloud
  • June 12, 11:30AM – 11:50AM, Community Campfire 2
• 20 Ideas in 20 Min to make your SFMC Admin Life Easier
  • June 12, 12:30AM – 12:50AM, Community Campfire 1
• Agentforce Roadmapping: Identifying & Implementing Use Cases
  • June 12, 1:00PM – 1:20PM, Community Campfire 2
• The Solo Stack: Scaling Smarter with Limited Resources
  • June 12, 1:30PM – 1:50PM, Community Campfire 2

Summary

There you have it, our roundup of some of the top sessions at this year’s Connections.

And if you’re attending in person and looking to fill your extra-curricular calendar, check out our list of parties and events occurring in Chicago during Connections week: